Created imagery centered around increasing loan originator production. Campaign created was to support a boost of energy.

CONCEPT // CREATIVE // COPY // PSD EXECUTION

Full concept and design for this 20 page interactive ebook.

Concept//Design

7 individual pages within the book can be downloaded and used as worksheets.

I designed this “click bait” to ensure downloads but eventually became email signatures as well. In the first 24 hours it was downloaded over 300 times!. It crushed download goals by over 50% and still going strong.

Sister company of Scheduling Institute, this credit card processing company needed a fresh and modern look. I led this concept and was created using in-house, remote and freelance talent combined.

CONCEPT//DIRECTION//COPY STORYTELLING

https://youtu.be/HR_wFJglnCA

This concept was the outcome of a cross-functional brainstorm and weeks for hyper-collaboration between my creative team and our tech team. This first of its kind, mobile first web-app allows Scheduling Institute clients to become more accountable when tracking their dental hygiene production. Front end design, UI/UX, logo design and product naming was developed by my creative team. 

CONCEPT//DIRECTION//PROJECT MANAGEMENT

This event booth was created to market and drive future events. The concept was excitement and energy. There were 2 video screens also used at the event booth (shown as a horizontal and portrait TV fixtures.

CONCEPT//DESIGN//DIRECTION

https://youtu.be/npG51SGWcJw

https://youtu.be/pSrSbN7z6dM

FanCam™ & Tailgate™

I created this "stage lights" brand identity for the brand. This serves as it's main logo and application button.

A user is able to open app and check into the venue through location services on smart phones. Live chat become available to others in the users friend list.

A user can immediately identify who in the friend list is at the same venue and drop-pin their location to notify others where they are.

A user can "check in" and create a "Tailgate" using drop pin to notify people in their friend list in their venue to gather before, during and after the event.

A user can stream live video for their vantage point to friend group during the action.

New outdoor sport-inspired stroller company hired me to update their logo, branding, packaging and website...more to come.

CONCEPT//DESIGN

Non profit logo design. I was approached by an ex-military service organization to design a logo for their mission program. They find a purpose for Christian ex-military to help in 3rd world countries to for those in need.

CONCEPT//DESIGN

3Ci, a technical staffing and development firm asked me to create a logo for their newly invented user group. The challenge being that contractors placed need a place to call "home" once in a while. This being a culture-building initiative, I proposed and developed this honeycomb concept as a nod to honey bees gathering back a the "hive".

CONCEPT//DESIGN

Logo & multiple watch face designs for a Colorado-based watch company upstart. Final logo shown here.

CONCEPT//DESIGN

I really enjoyed this logo project because it took me back to when I was a kid! This is a spin-off of the Tuff Mudder race meets American Ninja Warrior, but for children ages 4-14 years. Its a great way yo get children more active.

CONCEPT//DESIGN

I was hired to create an identity for Christ United Methodist Church Cornerstone Preschool. Ideating 10 different concepts, this is the one they fell in love with. Outside, in front of the preschool is an large oak tree which has become an icon for the school. The love and care of the people working there nurture the roots of the lucky children that have attended here for years. It was my honor to help cement a brand for this incredible preschool.

I was asked by a local chiropractor and entrepreneur to develop a the logo, branding and packaging for his new company, CRYOPET. Ice packs for pets after having knee surgery. The concept derives from a red cross. The snowflake inside the "O" represents its cooling effect. The cross has lines to represent the strap.

CONCEPT//DESIGN

These logo concepts were designed for a local million-dollar home builder, Andrew Kelly. I was asked to update the branding as he entered into corporate building ventures. The focus here is a simple & strong stamp-like logo. Andrew Kelly is a current client and this project is on-going.

CONCEPT//DESIGN

The original two Oball™ logos were created by using an outside agency. I led that charge when Kids II first purchased the brand. Due to budget constraints, this then turned into an in-house design project. In which I led two creative groups (totaling 14 designers) from Marketing Communications and Package Design, through the brainstorming process to final packaging rebrand execution across 30+ SKU's. This was a great challenge to bring the baby toy & toddler toy logos into one cohesive brand statement.

I was contacted by a Denver-based, non-profit organization to create a brand identity for a group of professional men that want to give back to their local community as mentors to young professionals.

A local real estate husband & wife start up that needed a simple & strong identity.

For each event I designed a tailored digital logo for the client. This was a great way to differentiate from the competition by not changing for this service. It pulled the whole event together. 

I created the brand identity to include the "share" symbol to immediately let the consumer know that this was a digital-type of experience.

I hopped on a plane to Austin, TX to meet with photo booth fabricators, Black Lab Photobooths. I had them build my booth to spec so it would have certain usability features: Lightweight so that one person could move it, on lockable castor wheels to roll, thin enough to fit through a standard doorway, All LED lights for low maintenance, internal components are bolted down to be able to be transported horizontally or vertically.

I really started ramping up social media advertising once the website launched. The events were scattered all over from Sweet 16, 40th birthday parties, Bar Mitzvah to Corporate Holidays.

Starting with wireframes, I then developed a easy to navigate website containing only a few pages like home page, request a quote, booking/payment & request franchise information.

Created business card, fliers and other promotional materials.

Using social media...where the business was founded, I created and designed all advertising campaigns, email blasts and social media banners.

It was important to keep the structural brand language in this package shape. Well organized and well showcased product.

These newly branded cards from our in-house creative staff showcased the new logo, front and center. Retailers went wild for the updated planogram brand statement. 

Even the open box toy maintained the hexagon brand language as the footprint of all open packages were hex-shaped.

The grip-ability was featured in this extended card package. A hole was cut through the card to allow the consumer a nice "try" experience.

Carrying the hexagon brand language through multiple packs where applicable. 

Gift set packaging is a much more fun packaging challenge. Combining a mix of product at the right price point and package display can vary from retailer to retailer. This is a good example of a simple & organized product pack out.

This package was a treat to design! Using multi-material solution to display the music player like an electronic product, thus raising the perceived value at retail.

This put & take purse was wrapped in a boutique "store front" awning to better showcase it's cute appeal. Stretching the style guide once again to prove adaptability within brand guidelines.

I was asked by the client to update the branding, fonts trade dress & logo ID for this packaging line. This was the approved, move-forward package design and was used across many packages.

I was asked by the client to update the branding, fonts trade dress & logo ID for this packaging line. This was the approved, move-forward look.

This unique teether made from 100% silicone was packaged in a clamshell blister to maintain the perception of "medical cleanliness" at retail. 

This package structure was purposeful in that the card "hugs" the character. It serves as a way to communicate more about the product but also attaches then product to the card.

This clamshell package includes a teether and a case. The challenge here was developing a system (at top right of card) to explain which teeth this product would help soothe at what stage babies get their teeth.

Original on left. Package update in center. Golf line extension on right.

I created 3 styles for the CD to choose from and start working with. I called this one the "blueprint" version. The logo style is supposed to evoke the feeling of drafting your own set of planes.

I ideated this 5th-panel box to help tell the full story. Since their was a lot to tell, I used the 5th panel to show illustrations of what planes could be built with this set. Further, I created windows through the thermoform insert case so the consumer could see all they were getting. Showing piece-count never hurts as long as it's organized. The panel, kept closed with a small velcro dot, opens up like a cigar box to display a wealth of fun possibilities.

Over the months this BB.com was open for business I had created lots of e-blasts for upcoming holiday's like Father's day & Mothers day.

The largest order I fulfilled was 60 bamboo birdhouses to Demers Garden Center in New Hampshire for a 2014 Mothers Day promotion.

I noticed that if was to leave about an inch on top of each bamboo section, it could be used as a feeder. This was a big selling feature as the top of the birdhouse doubles as a bird feeder.

Birthday gift for my wife! Hand made from an old pallet.

Created with love for my daughter, Paige.

Created with love for my wife, Nikki.

Created with love for my daughter, Avery.